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Blue refers to someone or something "official" from Blizzard.

For example, a forum post by Bashiok would be called a "blue post" (and viewed via a Blue tracker) and a citation from a blue post could be called a "blue quote."

To present a quote from a Blizzard employees speaking about Diablo III in this wiki, please enclose the citation in blue tags.

<blue>Jay Wilson said...</blue>.

This will look like this:

Jay Wilson said...

More reference terms.