Media Coverage: 2010

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All the Media Coverage from 2010, archived to keep the page size reasonable. See the main media coverage page for up to date material.

Media Coverage Archive:
2008 - 2009 - 2010 - 2011

December 2010[edit | edit source]

  • Other: December 31, 2010 -- Visiting the blog of the biggest Diablo merchandise collector on earth. More odd stuff than you can imagine, on display.
Diablo, by Glowei.
  • Picture: December 23, 2010 -- Christmas artwork featuring a demonic, Barbarian Santa Claus. The image was previously used for December in the 2010 Diablo III calendar.
  • Picture: December 22, 2010 -- The "Encounters" page debuts on Blizzard's Diablo III site, plus numerous new screenshots. The page is just general info on combat, but the images are nice.
  • Other: December 9, 2010 -- Blizzard continues to leak like a proverbial sieve, as a rough cut of the ending cinematic for the first SC2 expansion pops up online. The cheesiness of the movie's plot provokes a huge fan discussion of the declining (?) quality of Blizzard's game storytelling.
  • Commentary: December 6, 2010 -- Fan vote reveals strong support for all new characters in the expansion. If a D2 char must return, the Paladin and Necromancer are neck and neck in popularity, with the Druid a strong third option.

November 2010[edit | edit source]

  • Interview: November 10, 2010 -- A WoW producer talks about WoW's PvP influence on Diablo III's Arenas, and kicks off a huge fan debate about what lacked in WoW's PvP and how D3 is not repeating its mistakes.

October 2010[edit | edit source]

Diablo is the joker.

Blizzcon 2010[edit | edit source]

BlizzCon 2010 took place October 22-23, 2010, at the Anaheim Convention Center. The D3 developers told us this would be the "biggest Blizzcon ever" in terms of Diablo II information, and it was indeed quite mighty with the Demon Hunter's debut, Arena Battles, the Talisman, traits, the new skill trees, and much more. Check the Blizzcon 2010 news category to see every single news item related to Blizzcon; this Media Coverage page archives the items with substantial content.

Panels[edit | edit source]

Though fans were upset at the math of 3 Diablo panels vs. 8 WoW and 7 SC2 at Blizzcon, the content and depth of the two Diablo III content panels was exceptional. The Open Q&A was less useful, but such events are always full of "noob" questions of little value to fans who have been following the game closely.

Blizzcon 2010 Diablo III Developer Interviews[edit | edit source]

Blizzcon 2010 Hands-On Reports[edit | edit source]

PvM Demo Reports:

Battle Arena Reports:

Screenshots and Movies[edit | edit source]

October, Pre-Blizzcon[edit | edit source]

  • Commentary: October 13, 2010 -- Diablo III have Pentagrams]? Blizzard has been removing many elements of real world culture and religion from WoW and D3, including crosses and pentagrams. Is this a bad thing?
  • Blue Post: October 8, 2010 -- Bashiok confirms that Act IV will be a finale, like it was in Diablo II, and thus will be the shortest of the acts.

  • Blue Post: October 6, 2010 -- Bashiok explains why they're happy with the current state of Fury, arrived at after long experimentation.

September 2010[edit | edit source]

Class-specific weapon confusion.
  • Blue Post: September 9, 2010 -- All characters will have relaxed stances in town; the Monk's aggressive one in a recent video was just a WiP.
  • Blue Post: September 4, 2010 -- Haunt grows ghostlier. Bashiok offers another graphical update about a skill we've never really seen.

August 2010[edit | edit source]

  • Blue Post: August 26, 2010 -- Bashiok explains why there's not a "pick up everything" button in Diablo III.

Gamescom 2010[edit | edit source]

The Gamescom show in Cologne, Germany ran from August 18-21, and featured a ton of new Diablo III news. Earlier in the month Blizzard had promised to reveal a new Diablo III feature at the show, and they held a press conference as soon as the show began to present the Artisans, as well as the concept of crafting from recipes using materials obtained from the salvage cube. Gamescom 2010 also brought new interviews, screenshots, artwork, and more.

Jay Wilson Interviews[edit | edit source]

Artisan Infos[edit | edit source]

Hands-On Play Reports[edit | edit source]

Screenshots and Visuals[edit | edit source]

August, Pre-Gamescom[edit | edit source]

  • Blue Post: August 4, 2010 -- Bashiok shoots down a "4th difficulty" suggestion and says they've got bigger and better ideas to spice up the end game.

July 2010[edit | edit source]

  • Blue Post: July 30, 2010 -- A community poll finds that most fans would want their name used for an item in the game, though "No to using fan names in games." comes in a very strong second. (A handful of of prominent Diablo 2 fansite people had their online handles used for Mercenary Names in Diablo 2, setting precedent.)
Diablo as an SC2 Easter Egg.
Penny Arcade weighs in on Real ID.
  1. Dozens and dozens of opinion pieces ensue, along with Blizzard explanations.
  2. A community vote reveals overwhelming opposition.
  3. Rumors of intense internal opposition surface.
  4. Penny Arcade weighs in.
  5. The EFF voices their opposition.
  6. And Blizzard quickly buckles under the combined weight of the criticism and rescinds the real names on the forums requirement.

June 2010[edit | edit source]

  • Commentary: June 28, 2010 -- The Real ID pushback really kicks into gear, with a scathing editorial by MMORPG guru Lum the Mad.
  • Commentary: June 17, 2010 -- Bashiok on new info... eventually. Plus commentary and discussion about Blizzard's PR strategy of limited info release, and why it's unlikely to change anytime soon.

May 2010[edit | edit source]

Amazing fan-made Diablo 3 level.
Monk poses dramatically.

April 2010[edit | edit source]

Tomb Vipers.
  • Other: April 13, 2010 -- News breaks that SC2 will require a monthly fee to play online in Russia. Most fans choose not to believe that this is a harbinger of D3's hypothetical online fees.
  • Other: April 1, 2010 -- breaks the sad news that BlizzCon 2010 is already sold out, before tickets have even officially gone on sale. Better luck next year.
  • Picture: April 1, 2010 -- The first two Diablo 3 jigsaw images debut, showing outdoor areas from the WWI 2008 Gameplay movie. Both are awesome, and were enormously difficult to create.

March 2010[edit | edit source]

  • Blue Post: March 17, 2010 -- Blizzard on Armor Types and voting for Blizzard in a developer vs developer voting match.
  • Interview: March 17, 2010 -- Jay Wilson on Game Development. Possibly a Google translate of a Chinese industry conference where Jay Wilson made his contribution by talking about the seven shared development points of making a video game.
  • Blue Post: March 16, 2010 -- Diablo 3's Trading System will fix everything, according to Bashiok. Item trades, gold selling and many other topics discussed.
  • Interview: March 13, 2010 -- Rob Pardo learns from design mistakes in an article by Shacknews. Stuff like the D2 gold economy is a lesson learned and not repeated.
  • Other: March 9, 2010 -- A community vote measures the popularity of the various characters, showing a fairly even distribution of fans amongst the four so far revealed: Barbarian 24.22%, Wizard 21.06%, Witch Doctor 16.9%, Monk 16.17%, Undecided. More infos, plz 12.54%, Fifth character will be the coolest 9.11%.
  • Picture: March 9, 2010 -- New Artwork, and new better versions of older known artwork. Sons of the Storm has released new batches.
Pouty male Wizard = controversy.

February 2010[edit | edit source]

  • Blue Post: February 28, 2010 -- Bashiok on game difficulty and PUGs. Great fan debate about whether any D3 content should "require" more than one person ensued.
  • Interview: February 25, 2010 -- Blizzcast #13 goes live with Diablo 3 commentary on "phasing," respes, non-mana resources, randomness in the game, gold/item durability (which may return?), and BoE item issues.
  • Blue Post: February 25, 2010 -- Bashiok weighs in on class-specific weapons, and issue that always excites great player discussion. He returned to this issue a week later, with news that some of the class restrictions had been lifted.
  • Blue Post: February 10, 2010 -- Bashiok on the megasized shoulderpads (pauldroons) the Diablo 3 character concept art sports.
Female monk concept art.
  • Blue Post: February 5, 2010 --'s vote for the best fan-art of the female monk semi-finals. The official version won big in the finals, vs. the top 3 pieces of fan art.
  • Other: February 4, 2010 -- Blizzcon 2010 date set for October 22-23 at the Anaheim Convention Center... but it's just a rumor, and is wiped away a day later.
  • Picture: February 3, 2010 -- Original artwork by Brom that the Diablo 2 box was based on debuts in the Blizzard art gallery.

January 2010[edit | edit source]

  • Blue Post: January 30, 2010 -- Bashiok on shared party skills, "griefing" in Diablo 3, and the employment benefits of being a forum slut.
  • Video: January 30, 2010 -- Diablo 3 humor featured in Episode 1 of the Jace Hall show. No female monk reveal (that came in the next weeks' show). The D3 content was teased in a trailer a week earlier,
  • Blue Post: January 26, 2010 -- Bashiok jokingly confirms that the Monk is so overpowered no other characters will be developed.
  • Blue Post: January 22, 2010 -- Bashiok on hard to see item drops and how Diablo 3 will work around that issue.

Newer & Older News[edit | edit source]

Newer and older headlines and articles are archived on the Media Coverage Archive pages: